Weekly Newsletter
Chronicles of Change
A weekly briefing on AI, marketing leadership, and organisational transformation. No jargon. No hype. Clear perspective, rigorous analysis, and ideas worth your time.
What Chronicles of Change covers.
Each issue examines one idea, trend, or challenge at the intersection of AI, marketing leadership, and organisational change — with the depth it deserves.
AI Strategy for Marketers
What AI actually means for marketing leaders — beyond the demos and the press releases. How to build genuine AI capability without losing strategic coherence or brand integrity.
Marketing Leadership
The evolving role of the CMO. Board dynamics, cross-functional alignment, talent, and the decisions that define careers. Written for practitioners, not theorists.
Organisational Transformation
How organisations actually change — and what stops them. Lessons from two decades on the front line at S&P Global, JLL, Acer, and Vodafone.
Ideas Worth Examining
Books, frameworks, and concepts that challenge assumptions. A curatorial intelligence that connects dots across strategy, psychology, technology, and economics.
Recent issues.
View all issues →Competitive Strategy in the Agentic Age
The Agentic CMO - Chapter 13 Summary
31 Aug 2026
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Everything Interesting Happens Outside the Training Data
What Anil Ananthaswamy explained that a decade of watching AI deployments hadn't
26 Aug 2026
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The Customer Experience Revolution: The Personalisation Paradox
The Agentic CMO - Chapter 12 Summary
24 Aug 2026
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The Watermark Solves a Problem Your Customers Don’t Have
Article 50 is in force, China's regime is a year old, and four platforms agree with neither. What a CMO should actually do about content provenance.
19 Aug 2026
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Ethical Leadership in Autonomous Marketing: Dark Patterns at Machine Scale
The Agentic CMO - Chapter 11 Summary
17 Aug 2026
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Uber Spent Its Entire 2026 AI Budget by April
Half of enterprises are cutting agent rollouts. They have misread why.
12 Aug 2026
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Written by
Francesco Federico
Global CMO at S&P Global · Fellow, Chartered Institute of Marketing · Member, World Economic Forum Strategic Communicators Exchange
Two decades leading marketing transformation at S&P Global, JLL, Acer, and Vodafone. Chronicles of Change distils those years of hard-won experience into weekly insights for senior marketing leaders navigating the AI transition.
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