Weekly Newsletter
Chronicles of Change
A weekly briefing on AI, marketing leadership, and organisational transformation. No jargon. No hype. Clear perspective, rigorous analysis, and ideas worth your time.
What Chronicles of Change covers.
Each issue examines one idea, trend, or challenge at the intersection of AI, marketing leadership, and organisational change — with the depth it deserves.
AI Strategy for Marketers
What AI actually means for marketing leaders — beyond the demos and the press releases. How to build genuine AI capability without losing strategic coherence or brand integrity.
Marketing Leadership
The evolving role of the CMO. Board dynamics, cross-functional alignment, talent, and the decisions that define careers. Written for practitioners, not theorists.
Organisational Transformation
How organisations actually change — and what stops them. Lessons from two decades on the front line at S&P Global, JLL, Acer, and Vodafone.
Ideas Worth Examining
Books, frameworks, and concepts that challenge assumptions. A curatorial intelligence that connects dots across strategy, psychology, technology, and economics.
Recent issues.
View all issues →Why The Agentic CMO has a second edition already
And why it is now interactive with 27 prompts to bring the frameworks to life
24 May 2026
Read →
Your AI Advisor Now Owns Equity in Your AI Vendor
Three of the world's biggest consultancies just took guaranteed-return equity in OpenAI's deployment company. Here's what that does to the AI advice you're about to receive.
20 May 2026
Read →
AI Video After Sora: A New Architecture for Brand Creative
What OpenAI’s $5 billion shutdown reveals about cost, IP, and the procurement tiers every marketing team should have in place by Q4.
13 May 2026
Read →
Cited.
A Free Field Manual for Marketing in the Citation Era
11 May 2026
Read →
Two Stacks, One Architecture
A sovereignty-tiered routing model for marketing organisations operating in a bifurcated AI market.
6 May 2026
Read →
The Rise of the “SuperMarketer”
The Supermarketer Has Arrived. Their Job Description Hasn't.
1 May 2026
Read →
Written by
Francesco Federico
Global CMO at S&P Global · Fellow, Chartered Institute of Marketing · Member, World Economic Forum Strategic Communicators Exchange
Two decades leading marketing transformation at S&P Global, JLL, Acer, and Vodafone. Chronicles of Change distils those years of hard-won experience into weekly insights for senior marketing leaders navigating the AI transition.
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