Francesco Federico

Weekly Newsletter

Chronicles of Change

A weekly briefing on AI, marketing leadership, and organisational transformation. No jargon. No hype. Clear perspective, rigorous analysis, and ideas worth your time.

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What Chronicles of Change covers.

Each issue examines one idea, trend, or challenge at the intersection of AI, marketing leadership, and organisational change — with the depth it deserves.

AI Strategy for Marketers

What AI actually means for marketing leaders — beyond the demos and the press releases. How to build genuine AI capability without losing strategic coherence or brand integrity.

Marketing Leadership

The evolving role of the CMO. Board dynamics, cross-functional alignment, talent, and the decisions that define careers. Written for practitioners, not theorists.

Organisational Transformation

How organisations actually change — and what stops them. Lessons from two decades on the front line at S&P Global, JLL, Acer, and Vodafone.

Ideas Worth Examining

Books, frameworks, and concepts that challenge assumptions. A curatorial intelligence that connects dots across strategy, psychology, technology, and economics.

Francesco Federico

Written by

Francesco Federico

Global CMO at S&P Global · Fellow, Chartered Institute of Marketing · Member, World Economic Forum Strategic Communicators Exchange

Two decades leading marketing transformation at S&P Global, JLL, Acer, and Vodafone. Chronicles of Change distils those years of hard-won experience into weekly insights for senior marketing leaders navigating the AI transition.

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