Weekly Newsletter
Chronicles of Change
A weekly briefing on AI, marketing leadership, and organisational transformation. No jargon. No hype. Clear perspective, rigorous analysis, and ideas worth your time.
What Chronicles of Change covers.
Each issue examines one idea, trend, or challenge at the intersection of AI, marketing leadership, and organisational change — with the depth it deserves.
AI Strategy for Marketers
What AI actually means for marketing leaders — beyond the demos and the press releases. How to build genuine AI capability without losing strategic coherence or brand integrity.
Marketing Leadership
The evolving role of the CMO. Board dynamics, cross-functional alignment, talent, and the decisions that define careers. Written for practitioners, not theorists.
Organisational Transformation
How organisations actually change — and what stops them. Lessons from two decades on the front line at S&P Global, JLL, Acer, and Vodafone.
Ideas Worth Examining
Books, frameworks, and concepts that challenge assumptions. A curatorial intelligence that connects dots across strategy, psychology, technology, and economics.
Recent issues.
View all issues →Unbundle the Manager
AI is right about half of a manager's job. The companies deleting the whole role are financing this year's margin with their 2028 bench.
22 Jul 2026
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The Pilot-to-Scale Journey: The Discipline That Separates the One Per Cent
In June 2024, McDonald’s pulled its IBM drive-through voice-AI partnership after eighteen months of viral order errors.
20 Jul 2026
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Capacity or Capability: What AI Agents Do to Your Agency Bill
Agencies went to Cannes selling AI agents, but what those agents do to the agency bill itself?
15 Jul 2026
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The CMO as Portfolio Manager: The Spine of the Whole Book
The Agentic CMO - Chapter 6 Summary
13 Jul 2026
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The Deployment Layer Is The Moat
Enterprise AI value is moving and Microsoft wants to co-own your moat
8 Jul 2026
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Building the Agentic Marketing Organisation: Elevation, Not Elimination
The board asks how many people you will lose. Wrong question. The right one — how many of your team will still be doing today's job in 2027, and how many will have been promoted out of it? Not replace
6 Jul 2026
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Written by
Francesco Federico
Global CMO at S&P Global · Fellow, Chartered Institute of Marketing · Member, World Economic Forum Strategic Communicators Exchange
Two decades leading marketing transformation at S&P Global, JLL, Acer, and Vodafone. Chronicles of Change distils those years of hard-won experience into weekly insights for senior marketing leaders navigating the AI transition.
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