Francesco Federico

Global CMO · Author · AI Strategist

Marketing leadership for the age of intelligent machines.

Twenty years leading marketing at the world's most demanding organisations. Now writing, speaking, and advising on the strategic shift every CMO must navigate — before it navigates them.

The Agentic CMO Chronicles of Change

Career experience at

S&P Global JLL Acer Vodafone

The CMO who thinks like a strategist.

As a global CMO operating at the intersection of marketing, AI, and business transformation, Francesco leads organisations through the transition from automation to autonomy. Across S&P Global, JLL, Acer, and Vodafone he has scaled digital marketing and MarTech ecosystems that combine human creativity with intelligent automation.

Fellow of the Chartered Institute of Marketing. Member of the World Economic Forum's Strategic Communicators Exchange. Author of The Agentic CMO. Founder of Chronicles of Change.

Full biography →
Current Role Global CMO, S&P Global
Previous Organisations JLL · Acer · Vodafone
Credentials FCIM · WEF Strategic Communicators Exchange · CMO Council
Recognition CMO to Watch 2025 — Digital Experience Awards
Based London, United Kingdom

New Book — 2026

The Agentic CMO

A field guide for senior marketing leaders navigating the transition from traditional marketing to AI-augmented, agent-driven operations. Not a technology book — a leadership book.

"The most dangerous thing a CMO can do right now is mistake tactical AI adoption for strategic transformation."
The Agentic CMO — book cover by Francesco Federico
Chronicles of Change Newsletter

Weekly Newsletter

Chronicles of Change

A weekly briefing on AI, marketing leadership, and organisational transformation — written for executives who want signal, not noise. No jargon. No hype. Just rigorous analysis and clear perspective.

Free. Weekly. No spam.

Media & Speaking

On stage. On air. In print.

Keynotes, podcast appearances, and media interviews on AI strategy, marketing leadership, and the future of the CMO.

Keynotes

Thought-provoking sessions for leadership teams, industry conferences, and executive summits.

Podcasts

Long-form conversations with hosts who care about ideas, not soundbites.

Media

Commentary and analysis in trade and business press on marketing transformation and AI strategy.

View Media & Speaking

Let's connect.

Speaking invitations, advisory conversations, media enquiries, or a genuine interest in the work — all welcome.

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