Media & Speaking
On stage. On air. In print.
Keynotes, podcast appearances, and media commentary on AI strategy, marketing transformation, and the evolving role of the CMO. Francesco brings 20+ years of front-line experience to every conversation.
Connect on LinkedInAwards & recognition.
Formal industry recognitions for leadership in marketing, digital transformation, and AI strategy.
Financial Narrative 50
Financial Narrative
Named to the definitive annual index identifying the 50 most influential marketing and communications leaders in financial services.
CMO to Watch
CMO Alliance
Consecutive recognition as one of the most influential CMOs shaping the future of marketing — for AI-enabled marketing transformation and framework contributions through The Agentic CMO.
The B2B CMO 100
The Drum
Inclusion in The Drum's prestigious global index recognising the most effective and innovative Chief Marketing Officers in B2B.
Digital Experience Award
Digital Experience Awards
Premier industry recognition for delivering exceptional digital customer journeys — for the JLL Investor Center marketplace and integration of conversational AI.
Podcast appearances.
Long-form audio featuring detailed articulation of strategic frameworks and career philosophy.
Data, Gut Instinct, and the Rise of Agentic AI
Shiny New Object
The provocative thesis that data obsession has become a "refuge for mediocrity" — because data tells yesterday's story. The technical boundary between generative and agentic AI.
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Building a Culture of Intrapreneurship
It's No Fluke
From founding a digital marketing agency in Milan to launching the My Vodafone app across nine markets. Vision for a hybrid workforce of humans and AI.
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From Hype to Reality: Generative AI Implementation
Marketing Engagement, Examples of Excellence
Cutting through AI hype to outline the maturity stages of generative AI adoption within enterprise sales and marketing. Live algorithmic implementations at S&P Global.
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Panel appearances, keynotes, jury roles, authored articles, and published interviews.
The CMO is dead, long live the Agentic CMO
The Drum B2B World Fest · Closing Fireside Chat
Closing keynote alongside The Drum's deputy editor Jen Faull — how autonomous AI transforms executive decision-making and redefines the new skill sets required to lead marketing.
2025
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Agentic AI: Systems That Think and Act for Themselves
The AI Summit London · Stage Presenter / Keynote
Presentation to thousands of global tech leaders alongside IBM and AWS executives — how AI agents are revolutionising enterprise risk management and customer engagement.
2025
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Agentic AI — Open Source vs Proprietary
ITMC GII Event — Headliners Stage · Stage Speaker
The practical realities of Agentic AI: infrastructure for autonomous systems and the battle between open-source and closed proprietary AI models.
2025 / 2026
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Senior Jury Member — Marketing EMEA
The Drum Awards for Marketing EMEA · Senior Jury Member / Judge
Multi-year expert judge evaluating elite B2B and B2C campaigns across EMEA.
2024 – 2026
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Product, Platform & AI: Pragmatism, Hype, and Investor Fears
Plural Strategy VCIS 2024 · Expert Panelist
Advising PE partners, VC leaders, and institutional investors on MarTech commercial due diligence — separating genuine capability from market hype.
2024
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4 Pillars of AI Implementation: A CMO's Guide
CMO Alliance Publications · Guest Author
Pragmatic roadmap for CMOs choosing optimal AI approaches — trade-offs between commercial models, open-source frameworks, and in-house development.
2025
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Get to Know Francesco Federico
CMO Council Expert Views · Featured Interviewee
Comprehensive interview covering the transition from digital entrepreneur to global corporate executive.
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Brand vs. Demand: Is B2B Getting the Balance Right?
The Drum · Panelist / Video Interview
Addressing the tension between long-term brand-building and short-term demand generation — advocating for a unified full-funnel approach.
2024 / 2025
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From Ratings to Crypto: Expanding a Heritage Brand
The CMO Network · Featured Interview
In-depth feature on expanding a 165-year-old heritage brand into emerging markets while driving agentic AI integration across marketing operations.
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Speaking with Francesco Federico
Inspired Business Media · Video & Audio Career Retrospective
Career retrospective covering leadership, technological challenges, and developing hybrid customer experiences through data-driven marketing.
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Book Francesco for your event.
Speaking enquiries, podcast invitations, and media requests welcome via LinkedIn.
Get in Touch on LinkedIn