Media & Speaking
On stage. On air. In print.
Keynotes, podcast appearances, and media commentary on AI strategy, marketing transformation, and the evolving role of the CMO. Francesco brings 20+ years of front-line experience to every conversation.
Connect on LinkedInSpeaking topics.
Keynotes and sessions designed for senior leadership teams, industry conferences, and executive summits. Grounded in practice, not theory.
Keynote
The Agentic CMO
How AI agents are reshaping the marketing function — and what senior marketing leaders need to do now to stay strategically relevant and operationally sharp.
Keynote · Workshop
AI Strategy Without the Hype
Cutting through the noise to build a durable AI capability inside a marketing organisation. What works, what doesn't, and what the C-suite gets wrong.
Case Study · Keynote
Marketing Transformation at Scale
Lessons from leading digital and AI-driven transformation across S&P Global, JLL, Acer, and Vodafone. The governance, culture, and technology reality.
Executive Roundtable
The CMO in the Boardroom
How CMOs can build genuine board-level credibility — translating marketing performance into business outcomes that directors and investors care about.
Keynote
Brand in the Age of Automation
What happens to brand standards, creative quality, and brand trust when significant parts of the content stack are AI-generated. Principles for CMOs.
Keynote · Panel
From Automation to Autonomy
The journey from marketing automation to AI agents — and the strategic, ethical, and operational implications for marketing leaders at every stage of that shift.
Keynotes & events.
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Podcast appearances.
Coming SoonPodcast
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Podcast
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Media & press.
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Academic & professional publications.
Peer-reviewed and professional publications by Francesco Federico.
A journey of digital marketing transformation: From distributed solo players to embedded digital excellence
Professional Publication
Using predictive analytics to morph marketing in real time: A consumer electronics case study
Professional Publication
AWS Case Study: Vodafone Italy
AWS
The Agentic CMO
Book — 2026
Chronicles of Change
Newsletter — Ongoing
Book Francesco for your event.
Speaking enquiries, podcast invitations, and media requests welcome via LinkedIn.
Get in Touch on LinkedIn